About us

Priit Peterson
CEO
"Our consultancy services provide companies with in-depth knowledge and an insider's view. We identify the challenges that hinder the development of your business and... provide tailored solutions, strategies and insights to help you make key decisions, manage change and position yourself in the market. In addition, we can provide additional training programmes as required. By working together, we can help you to succeed in challenging situations."

Our clients

Business Consultant

08/2023 -

Rahva Raamat AS - CEO

01/2021 - 06/2023
Managing the company and being responsible for business performance, developing the company's business strategy, setting objectives, financial reporting, budgeting and execution, maintaining workload, digitalisation, managing the management team and liaising with the board. Achievements: increased brand awareness and sales revenue, achievement of the 'World Bookstore of the World' award, digital transformation (e-shop, mobile app and launch of audio and e-book), successful launch of new loyalty programme, improved customer satisfaction. The company employs 200 people and has annual sales of €20 million.

Strongpoint AS - CEO

09/2019 - 01/2021
Strongpoint provides merchants with technological solutions that increase productivity and improve the shopping experience in stores and online. Key responsibilities: strategy development, responsible for business performance in Estonia, customer relationship management, day-to-day management of SP Estonia's 25-member team.Key achievements: launching new technologies, increasing profits, improving SLA, increasing employee satisfaction. I was a member of the management team.

Bauhof Group AS - Commercial Director

02/2017 - 05/ 2019
Management of Bauhof's Purchasing and Development Department. In a team of 25 members, 5 people under direct supervision. Day to day management of purchasing, retail and store development functions. Development and execution of budgets and strategies. Main achievements : EBITA growth, margin improvement, building target product groups, building and improving partnerships with suppliers.

Coop Estonia - Development Director

08/2014 - 02/2017
Leading and directing development activities and a team of 10 people in Coop Estonia. Designing business strategies, defining innovative directions and project management for their implementation, sales development, store development, developing new store concepts.

Rimi Eesti Food AS - Director of Säästumarket store chain.

08/2012 - 07/2014
Säästumarket concept and strategy development, creation of new solutions and functions, budget preparation, team management. Main achievements : EBITA growth, store format transformation and modernization, employee satisfaction growth. Collaboration with Baltic and Scandinavian entities. In Rim, I held various management roles from 2005 to 2014.